Young photographers first starting out in the commercial field often face a significant challenge: studio space.
Many clients expect that photographers operate their own studios and equipment, yet this is a steep financial hurdle for those new to the field. As a viable alternative to owning and managing one’s own studio, the Photo Co-op gives the young photographer access without the huge price tag.
Challenges in Studio Ownership
Photographers new to the commercial photography field often dream of owning their own studio. Even more importantly, clients often expect it. The reality is this: Young photographers may not have the client base to support studio ownership and the costs associated with it.
Studio ownership represents a significant investment of time and finances. In addition to camera equipment, a studio owner must invest in:
Studio Rentals and Photography Cooperatives
According to John Armitage, studio ownership is out of reach for many young professionals in the field. The Photo Co-op gives young creatives a place to hone their skills, interact with other professionals, and access to the equipment and features needed to succeed in commercial photography.
Studio rentals and co-ops often provide the following benefits to young professionals:
All a photographer needs to participate is a camera and the desire to grow his or her own client base. The Photo Co-op is affordable, representing a fraction of the cost of studio ownership. With the equipment and training alone, young photographers can quickly gain valuable experience, on their way to mastering professional photography.
Better yet, their interaction with other professionals can give them access to new resources and techniques, further developing them for a life behind the lens.